The 6th edition of DBICA Public Service Announcement Festival took off on a solemn note on the 17th September at 10.30 a.m at DBICA, Don Bosco Institute of Communication Arts, Chennai. This annual festival aims at conscientizing those in the field of media, to use their skills and talents, to create public service advertisements that can educate, inspire and modify public attitudes towards common welfare and social transformation.
Out of the 70 entries that came in for the PSA Fest 2010, 41 entries were short listed by the board of Jury and screened for the festival. The festival was inaugurated with an inspirational video “Peace Please“, exhorting everyone to contribute to building up of Peace. It was followed by the symbolic lighting of the kuthuvilakku. The chief guests present on the occasion were film directors S.S. Stanley and J. Ramesh and Producer Sivakumar.
The festival director, Rev. Harris Pakkam, while welcoming the gathering spelt out the vision and rationale behind hosting such a fest, stating that raising awareness on important issues concerning human existence and the world, cannot be considered optional but a basic necessity and a duty for those involved in the field of media. “DBICA is keen on forming and encouraging creative, committed and relevant filmmakers who can inspire, instruct, and guide humanity. PSAs can serve as reminders to all citizens to remind them of their duties towards others and the world“, affirmed Rev. Harris while talking about the purpose of such festivals.
The screening of the 41 PSAs followed, with the film makers introducing their PSAs. Film director and short film maker, J. Ramesh while talking on behalf of the jury appreciated the PSA makers for their entries and their concern towards public welfare and the society. He exhorted the participants to always move towards greater clarity while conveying a message and also keep in mind the technical quality, which can sometime distort the message, if neglected.
The chief guest of the occasion, Director S.S. Stanley in his message lauded the efforts of DBICA to constantly promote short film makers and social values among the public, and create platform for the less fortunate ones to show case their works. He congratulated the participants for the efforts taken, while it was their own investment for a social cause. He stressed that if each director starts looking within and looking around, he could communicate so much that can bring meaning and do good to the society.
The PSA makers whose entries were screened were awarded with a participation certificate. The chief guest Mr. S.S. Stanley declared the winners of PSA 2010. The First Prize a cash award of Rs. 5000- was given to the PSA “Organs“ directed by Mr. R. Anand a syudent from St. Thomas College, Chennai. The Second Prize, a cash award of Rs. 3000/-, was given to the PSA “Save Earth“ directed by Mr. C. Vikram, a student of PSG College, Coimbatore and the Third Prize, a cash award of Rs. 2000/-, was given to the PSA “Wear Helmet” directed by Mr. K. Sridhar, a student from Saraswathi College, Tindivanam. A consolation prize was also awarded to Ms. Pearl Theresa Jose from St. Thomas College for the PSA “Don`t Drink and Drive”.
Mr. Sathish Paul, the Creative Head of DBICA proposed the vote of thanks, thanking the participants and the chief guests. The master of ceremonies Ms. A.C. Alathi, skillfully coordinated the whole programme with apt interventions and insights, keeping the crowd thrilled and elated. She concluded stating, that while Ads do have so much of impact to satisfy commercial objectives, PSAs should all the more create impact, becoming agents of social change, ushering attitudinal changes among the masses.
It was indeed a great time for DBICA having a number of colleges participating in the festival, with a host of other short film makers and well wishers. DBICA no doubt has a number of other short film festivals in store for the academic year, with lots of hope to raise awareness and instill positive values in the people.