PSA 2012 – Making a difference

The eight edition of the DBICA Public Service Announcement Contest took off on a bright note on 25th August 2012, with the screening of the 60 PSAs, shortlisted from the 102 entries that came in for the festival.

This annual event, tailored to instill social awareness and enthuse young people to inculcate social responsibility in their creations, provides an avenue for budding filmmakers to contribute to public welfare and infuse positive values in the minds of the viewers. The PSAs packaged in an advertisement format had their own strategies to convey crisply and creatively, lessons indispensable for common well being.

The festival commenced with the lighting of the traditional lamp, felicitations and words of welcome by Fr. Harris, the festival director. “Media is forming and deforming the human person and the society in a number of ways.Why not make people create PSAs, that can contribute with a positive difference in building up of the society”, said Fr. Harris, speaking on the rationale that sparked the beginning of this festival in 2005. He optimistically affirmed that the sixty seeds sown through the PSAs were bound to bear fruit in some small way in the lives of the audience.

The Chief guests who graced the occasion were Mr. Nanda Periyasamy – the film maker, Mr. Ravi Maria – the Actor cum film maker, and Fr. Sagayaraj Devadoss – the Principal of Don Bosco College of Arts & Design. After the declaration of the festival, came the screening of the 60 PSAs interspersed with occasional sharing of the filmmakers on their works.

Speaking on behalf of the Jury, Fr. Sagayaraj Devadoss lauded the efforts and creativity of the film makers, and reiterated that greater focus was to be given to the impact, depth and treatment of the message, since the duration was very limited.

Mr. Nantha Periyasamy, while appreciating the efforts of the film makers in contributing something to the society, said that if all the film makers who had made their PSAs had to join the Indian Cinema, a tremendous transformation in the content and quality of Indian Cinema was bound to take place. Mr. Ravi Maria, was his spirited self, interacting with the film makers and stimulating them to dream, conceive, plan and create that which can ennoble humanity and the society. He wished the film makers to create passionately on relevant themes and communicate them forcefully, so that they can ignite positive changes in the society.

The award ceremony began with the giving away of the participation certificates to the filmmakers followed by the award winners. The first prize was awarded for the PSA “Indifference” by Nataraja Moorthy, while the second and the third prizes were awarded to Enosh Peter for his “Spito Splash” and Rajaganesan R. for his “Join Hands”.

Some of the prominent themes on which the PSAs were made were: no smoking, wearing helmet, road safety, pollution, female infanticide, health & hygiene, organ donation, women rights, child rights, cleanliness etc. It was another feather in her cap for DBICA as the eight edition of the PSA contest came to a successful completion with a very good participation of film makers from all over Tamil Nadu.

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