ICSFF – A Film Fiesta for Children
ICSFF, Chennai’s most celebrated international short film festival took off on a colorful start on 8th November 2013, at Don Bosco Auditorium Egmore, Chennai. This 6th edition had a variety of dignitaries gracing the event, Mr. Sugata Roy, Communication Specialist – UNICEF, Ms. Aruna Rathnam – UNICEF, Mr. U. Sudhir Lodha, Member – State Minority Commission, Govt of Tamil Nadu, Mr. Sidharth Lodha, Filmmaker Mr. GNR Kumaravelan, Miss. Yazhini, Airtel Super singer, Filmmaker Massimiliano Schiliro – Italy, Ms. Shilpa, Head HR – MAD Chennai, Rev. Fr. John Alexander, the Rector & Correspondent of Don Bosco Egmore, Rev. Fr. Sagayaraj – Principal of Don Bosco College of Art & Design. Nearly 1540 children from more than 24 schools participated in this one day short film festival.
The festival began with a prayerful note, invoking healing for the world to make it a better place, through Michael Jackon’s ‘Heal the World’, followed by the traditional lighting of the lamp.
Each of the chief guests had a spark, with which they ignited the spirits of the children… offering wonderful messages that enthused them. Mr. Sugata Roy, the Communication specialist from UNICEF highlighted the efforts they were into, to safeguard the rights of children all over the world. Mr. Sudhir Lodha, Member – State Minority Commission, Govt of Tamil Nadu, cheered the children with a beautiful story and encouraged them to be creative and revere their teachers. Ms. Aruna Rathnam was again in her enthusiastic self, encouraging children to be agents of social change. Mr. GNR Kumaravelan affirmed that children need to learn and express themselves towards a responsible future. The filmmaker Massimiliano Schiliro from Italy,also encouraged the children to lovetheir families, their friends, the society and the nature and that was the best way to celebrate childhood. Ms. Shilpa, the Head HR of MAD – Make a Difference also motivated the children to be flexible and creative and make the best use of the opportunities that come their way. Miss. Yazhini, Airtel Super Singer mesmerized the crowd with her singing ‘Who is the hero?’.
Out of the 72 short films that came in for the festival from USA, Japan, Poland, Russia, India, France, Australia, Switzerland and Netherlands, 18 international short films were screened for this one day festival. These short films portray children’s daily life, their world of dreams and aspirations, their humanity and strength of character, their struggles and challenges.
The day’s proceedings were awesome with the enthusiastic response from children, talking, sharing and expressing their feelings and conveying that they too were interested concerned and committed to protecting and nurturing childhood.
This children’s festival was sponsored and patronized by UNICEF Chennai and was done in joint collaboration with MAD – Make a difference and DBCAD – Don Bosco College of Art & Design, Chennai, together with the New Indian Express as it social partner. ICSFF will undoubtedly remain a memorable day for the participants who have savoured these inspiring visual images and messages that can touch, entertain, enlighten, empower and transform the minds of the children. ICSFF continues to be truly a children’s festival, providing a unique channel for children to come together to relax, discuss, interact and to gather awareness and inspiration on themes related to Children and Childhood.
The DBICA PSA Festival held at DBICA Theatre on 7th September 2013 was a grand show with more than 200 participants from several parts of Tamil Nadu. This is an annual event intended to visually create social awareness and encourage young media entrepreneurs to inculcate social ethics while exhuming the best in their creations. Veteran film makers, editors and directors from the Media grazed the occasion.
Ms. Aalathy compeered the occasion with full gusto unfurling the salient features of the 9th edition of PSA to the participants and the chief guests.
The program was officially inaugurated with the lighting of the traditional lamp foreshadowing a significant act to dispel darkness and to enlighten the occasion with the grace of the Almighty.
Fr. Harris, the Director of DBICA and the PSA festival highlighted in his welcome note saying how the film festivals like PSA, short in duration but can create an enormous amount of social consciousness as that of a mustard seed and leaven in the yeast. He also welcomed the chief guests Mr. Atlee, the current and most promising film director for his “Raja Rani” and Mr.Balaj, the film director of “Kattrathu Kalavu” for having obliged our invitation despite their heavy schedule.
After the formal introductions the show began with the 55 PSAs that were shortlisted for screening and after each PSA the film directors who were present shared their opinion to create such PSAs.
The Chief invitees were all praises for DBICA’s efforts in promoting young talent and wished it well in its dream of creating awareness about mass media and awareness through mass media.
Mr. Atlee Kumar added flavor to the occasion with this sincere critique on film festivals and continued how short films like PSA can still be an impetus to unearth one’s potency in a nutshell.He also insisted that good things would pop up only when a filmmaker took risks and the budding filmmakers should brush aside inferiority complex and keep going towards attaching one’s goal. He also encouraged the participants and commended on their creations.
Mrs.Balajiunderlined that PSAs were most important festival where the younger generation were exposed to social values and social responsibility. He urged the budding filmmakers the need for creativity and imagination, factors that could drive home the message conveyed, forcefully. Fr. David SDB appreciated the dedication of DBICA for organizing the PSA video contest to promote great values to the younger generation.
The first prize was awarded for the PSA “Udhuna Udhum”byVickramraj. T, the second prize was awarded for “Sexual Harassment”by Rizwan Mohamedand the third prize for “Brighten up Lives” by Annapoorani. All other participants received their participation certificates. It was indeed an event to be cherished in the history of DBICA festivals.
Some of the prominent themes on which the PSAs were made were: no smoking, wearing helmet, road safety, pollution, female infanticide, health & hygiene, organ donation, women rights, child rights, cleanliness etc.
The occasion was concluded with a short promotion to the forth coming film festivals followed by the National Anthem.